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Purple, Rock, Scissors

Digital Strategist & Analyst

Research & Planning – Orlando, Florida
Department Research & Planning
Employment Type Full Time
Minimum Experience Experienced

While a valuable role at many agencies, our Digital Strategists are not Marketing focused. Our Digital Strategists are full of big ideas and have an insatiable drive to learn how things tick.  It's an infatuation for human & machine interaction, discovering the needs of product stakeholders, and defining the way users can access information through any channel. They must have keen understanding of usability heuristics, roadmap prioritization, speed-to-market, and risk-offset. It's their job to audit competitive landscapes and come with features that solve the most challenging problems. They also need a strong Type-A personality to document bullet-proof requirements. Impress us by sending us some fancy artifacts you've produced. 

  • Process and understand our clients’ category, competitive set, and their business goals / objectives
  • Develop, manage, and present comprehensive digital strategies, designed to meet and exceed overall client and corporate goals / objectives
  • Assess scope of work and business goals, and develop plan of research and deliverables for each project, ensuring requirements are met
  • Perform detailed evaluations of client business environments including customer needs, capabilities, assets, and competitive realities to identify unique market opportunities and threats
  • Participate in client working sessions, review the competitive landscape, and contribute to creative brainstorming sessions with the project team
  • Collaborate with various departments to plan and implement best-in-class digital strategies across the evolving digital spectrum
  • Analyze and integrate customer insight data, primary and secondary research, qualitative and quantitative data, brand strategy, account planning, creative execution, evolving technologies, and client objectives
  • Conduct ongoing qualitative market analysis as it relates to digital competitiveness. Identify strengths, weaknesses, opportunities and threats
  • Define functionality, content, navigation, and interaction models through page-level wireframes, site-maps, flow diagrams, and functional requirements documentation
  • Develop interactive prototypes of new ideas for websites, web applications, products, and other application experiences for various devices
  • Design, develop, conduct and report on usability tests
  • Gather and determine structural data requirements by analyzing client operations, applications and systems, and develop solutions to meet functional requirements
  • Define the business problem and primary objectives of new projects and identify and validate key business requirements
  • Evaluate potential software solutions, including off-the-shelf and open source components, and the system architecture to ensure that they meet business requirements
  • Develop creative solutions for limited screen real estate and mobile devices
  • Ensure the timely completion of project tasks, phases, milestones within budgetary constraints

QUALIFICATIONS

  • 2-5 years or more in digital strategy and/or business analytics
  • Bachelor’s degree in related field of study
  • Previous agency experience preferred
  • Energy and willingness to put in as much time and effort as necessary to see and achieve our goals
  • Demonstrated ability to work effectively with fast-paced teams and executive level management
  • Ability to work as a team, with or without supervision
  • Strong oral and written communication skills with both teams and clients

BONUS POINTS

  • Knowledge of online marketing, social campaigns, organic, email marketing, and content marketing, and mobile advertising
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  • Location
    Orlando, Florida
  • Department
    Research & Planning
  • Employment Type
    Full Time
  • Minimum Experience
    Experienced
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